Understanding Consumer Behaviour for Startups

Consumer behavior has always been boxed up with the 'Art of persuasion', but it is not. Studying consumer behavior comes foremost to every other feasibility study and then follows the art of persuasion. Consumer behavior is not just confined to taking surveys, feedback and deriving target persona, but instead, there are a lot of tools, methodologies, and metrics which can help you understand consumer behavior. 

In this startup Saturday, you are going to gain insights on how to study consumer behavior using different methodologies, metrics, and tools. Our speakers will be sharing their experiences on how they are carried out consumer behavior study for their own startups.

Book your spots here.

Looking for mentoring and funding? Our friends at CIIE are hosting Innocity Pitch as a part of their Innocity initiative. Innocity Pitch offers a buffet of offerings to selected startups including equity free capital, fund-raising support and startup clinics. And all of this available to you every quarter. More details: http://innocitypitch.ciie.co/ . Hurry! Applications closes on 15th July, 2018.

Our friends at eChai will be hosting a workshop on Creating High Quality Videos on 14th July between 3 PM to 5 PM at CIIE, IIM A New Campus, Ahmedabad. Find more details here - https://echai.in/events/creating-high-quality-videos-x-innocity


Mr Anand Saboo


Director at Mega Joules

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Mr Anand Saboo, a strategic design management alumni at NID and a bachelors in architecture from the MSU, Anand is the founder at Sahyog design way Pvt. Ltd. His canvas of experience is highly vibrant and at this event, he brings in his methodologies and metrics to analyze consumer behaviour for startups as he brings in clarity as to why is it important to have your consumer research on point.

Mr Abhishek Desai


Founder, CricHeroes & Co-Founder, DigiCorp

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Mr. Abhishek Desai, founder at CricHeroes and a co-founder at Digicorp.

CricHeroes is an app for the local passionate cricketers of the world. It allows you to score your local cricket matches and broadcast scores LIVE just like an International match.

Digicorp is a software consultancy and startup studio.

Mr Neel Shah



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Neel Shah is an IIM Grad with specialization in Marketing. He has worked in diverse industries across levels and worked on products to be sold to both businesses and consumers. His interest areas have been market research, consumer behavior and product development. He is Gujju Baniya at heart and wants to work on businesses that significantly impact human lives. After SPOXCHANGE, Kuch Bhi Bikega and Re-Shoe-Venate, he is currently working on HOBBYCOOK to supply homely food solutions to corporates, schools, and individuals


Event Details

14 Jul, 2018
05:00 PM to 08:00 PM
CIIE.CO Ahmedabad
IIM A New Campus
Nr Vastrapur
Ahmedabad - 380046

Contact Us

Jainam Mehta

Phone : 8866741334

Email : jainam.m@headstart.in

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