The why, how and when of sales

The hallmark of many great technical founder/CEOs is that they envision a better way of doing things, and that’s why they’re building a company that delivers on that better way, often disrupting the way things have always been done before. But this very mindset can backfire when it comes to sales.

Why shouldn’t they reinvent the sales process?

How do we wrap our heads around sales culture, competition, and commissions in startups? It doesn’t help when everyone in the company -- not just sales reps -- are the ones building the very thing you’re selling … so why the special rewards for sales? It isn’t fair! Or is it?

All this and more in this Startup Saturday.



Balaji Chakravarthi

Speaker & Mentor

Scovelo Consulting


Balaji Chakravarthi specializes in B2B Sales and in Digital marketing. His has been the first salesperson for 3 startups, acquired 8 first customers for his employers and has scaled sales teams from scratch many times in his 20+ years of global selling experience. He has done more than 100 workshops on Sales and Digital Marketing across various Accelerators and e-Summits across India. He researches about startup selling and has interviewed more than 160 Founders on how they sold in their early days in his website ( He enables a Consistent Sales Engine for his customers through his Sales & Digital consulting firm (ScoVelo Consulting - He also teaches Digital Marketing and other marketing subjects at leading B-Schools in India.


Event Details

02 Mar, 2019
10:30 AM to 12:30 PM
SPI Cinemas Corporate Office
25, Whites road, Mamatha Complex, 5th Floor
Royapettah, Chennai
Chennai - 600014

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