Scaling Up SaaS Business

Marketing for SaaS businesses doesn’t have to be hard. In this Startup Saturday (#SSAHD) session, you’ll be able to learn how to get more SaaS sales. The speakers will be teaching fundamental to advanced SaaS marketing tactics that shall help you stay ahead of curve.

In this #SSAHD session, the SaaS growth

Acquisition, conversion, retention, and expansion.

You’ll also be learning:

→ Efficient tried and tested methods in deriving consumer behavior insights.

→ How to use upsells and cross-sells to bring more revenue in.  

→ When to increase your SaaS product’s price and when not to.

→ Case studies of successful SaaS businesses and how you can adapt best practices for your SaaS business.

→ How to increase CLTV (Customer lifetime value) & audience retention for your SaaS product.

→ How to leverage funnels for your SaaS business.

→ Insights on recent SaaS scenario from Q&A session.

Team headstart Ahmedabad will be bringing together some of the best SaaS experts! If you are an aspiring entrepreneur or just plain curious about how to scale your SaaS business, this Startup Saturday is the place to be!

Enroll for the event today! It is the most exhilarating time for you to Start-Up! Now prepare a long list of questions you’ll be asking to speakers of this session - whether it be a silly question or a complex one, be ready with all your questions. We’ll make sure it gets answered in this startup Saturday!

Register here:


Mr. Ankit Dudhwewala



Mr. Ankit is the CEO of Appitsimple Infotek- a company which builds and runs digital products.

Mr. Ankit started his entrepreneurial voyage with SoftwareSuggest in Jan 2014 when he had no experience in internet product, so he decided to enter an untouched market. Competing with larger companies would have meant death. India had a policy platform- Policybazaar, Car Platform- Car Dekho, a restaurant platform- Zomato. However, it did not have a software discovery platform. So he decided to start SoftwareSuggest. It was low risk. Had higher chances of success. He was correct! Today SoftwareSuggest is India's largest software discovery platform and has started expanding in the global market.

In June 2017, Mr. Ankit and his team launched their second product CallHippo - a SaaS-based VOIP product. For 2.5 years his team had been marketing products for other software companies. They wanted to do it for their own IP. Hence, Mr. Ankit and team created CallHippo. CallHippo is one of the fastest growing global SaaS from India.

As Appitsimple grows older - Mr. Ankit and his team aspires to build, acquire and invest in other global digital product based out of India.

Mr. Sumit Karanji



Sumit Karanji, as the CoFounder & COO, leads the Strategy and Operations of DSYH, which is India’s 1st Reconciliation As A Service Platform for Sellers on E-Commerce, growing from scratch to 1000+ B2B Users clocking revenue rate of $0.5 Million in under 18 months.

Sumit is also one of the key co-founder in raising $250k for DSYH as a Seed Fund and handling investors on a regular basis.

Previously, Sumit was Founder of HOSPO, India’s 1st Pricing Discovery Healthcare Platform for Day Care Surgeries and Director at Tyre Protector India Private Limited, a bootstrapped Automotive startup.

Prior to the startup stints, Sumit worked with Bajaj Allianz GIC, Maruti Suzuki. In the past, Sumit completed his Masters in Engineering Management from RMIT, Australia after graduating as a Mechanical Engineer, 1st Class with Distinction from Gujarat University.

Outside of work, Sumit is actively engaged in contributing to the startup ecosystem, mentoring and advising young startups on facing the initial runway to creating a startup while building out of box ideas.

He is a regular speaker at panelist at eChai, Innocity, CIIE and also advisor at startups like Rey Naturals, EOLStocks.Com, Airmed to name a few.

Mr. Jimmy Padia



Jimmy Padia is Engineering Graduate from top 10 Indian college, VJTI, Mumbai. Ex-General Electric IT project leader with experience in delivering complex IT projects involving multiple Technologies and cross-location team. Graduated from GE's elite IT leadership program, IMLP. A tech entrepreneur at heart, Jimmy started with IT Services company in 2011 under JPC Technologies developing VoIP and digital communication applications. In 2017, Jimmy started SaaS based AI company - At present Floatbot is 600+ business registered globally with paying customers in BFSI, Enterprise, Healthcare and Government sector.



Event Details

12 Jan, 2019
05:00 PM to 08:00 PM
CIIE.CO Ahmedabad
IIM A New Campus
Nr Vastrapur
Ahmedabad - 380046

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