More than just another digital marketing conference

The focus at our event will be exclusively on how to create the most compelling customer experiences. By meeting the needs of your clients and prospects more fully, you will unlock the full potential of your online business. 

Two hours – Four amazing parallel tracks:

Attract

It about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key.

Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.

Persuade

All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.

Serve

Extending the value of relationship beyond the initial touchpoint is critical.

Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.

Growth Tech

The exploding number of marketing technology companies offers a powerful amplifier for growth.

We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!